{"id":7254,"date":"2025-12-30T12:15:00","date_gmt":"2025-12-30T12:15:00","guid":{"rendered":"https:\/\/liderix.mx\/?p=7254"},"modified":"2025-12-29T17:23:30","modified_gmt":"2025-12-29T17:23:30","slug":"marca-personal-no-es-likes-es-autoridad-coherencia-y-ventas-regina-righi","status":"publish","type":"post","link":"https:\/\/liderix.mx\/index.php\/entrevistas\/marca-personal-no-es-likes-es-autoridad-coherencia-y-ventas-regina-righi\/","title":{"rendered":"Marca personal no es likes: es autoridad, coherencia y ventas | Regina Righi."},"content":{"rendered":"\n<p>Tener seguidores garantiza clientes? Spoiler: no. En esta conversaci\u00f3n con  Regina Righi <a href=\"https:\/\/studio.youtube.com\/channel\/UCaOxtUd5_hXasFA5tCW9udg\">&nbsp;@reginarighii&nbsp;<\/a>, consultora en imagen estrat\u00e9gica, hablamos de por qu\u00e9 la marca personal no se trata de ser influencer, sino de construir autoridad, credibilidad y coherencia para generar oportunidades reales: mejores clientes, socios, inversionistas y ventas. <\/p>\n\n\n\n<p>Exploramos temas clave como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Por qu\u00e9 la imagen comunica incluso cuando no hablas.<\/li>\n\n\n\n<li>La diferencia entre que te conozcan, te consuman y te compren.<\/li>\n\n\n\n<li>Por qu\u00e9 la presencia digital sin estrategia no genera ventas.<\/li>\n\n\n\n<li>C\u00f3mo usar tu imagen como una palanca de negocio y no como un tema de ego.<\/li>\n<\/ul>\n\n\n\n<p>Si trabajas en Recursos Humanos, consultor\u00eda, liderazgo, emprendimiento o servicios profesionales, esta entrevista es para ti.<\/p>\n\n\n\n<p>Suscr\u00edbete al canal de L\u00edderix, dale like y activa la campana para m\u00e1s conversaciones sobre marca personal, liderazgo y talento.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Marca personal no es likes: es autoridad, coherencia y ventas | Regina Righi.\" width=\"1778\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/HNEvc1NVLDE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<div class=\"tmnf_excerpt\"><p>Marca personal estrat\u00e9gica: autoridad, coherencia y ventas. Regina Righi explica por qu\u00e9 los likes no generan clientes y c\u00f3mo usar tu imagen con estrategia.<\/p>\n<\/div>","protected":false},"author":1,"featured_media":7255,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[84],"tags":[],"class_list":["post-7254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrevistas"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/liderix.mx\/index.php\/wp-json\/wp\/v2\/posts\/7254","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/liderix.mx\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/liderix.mx\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/liderix.mx\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/liderix.mx\/index.php\/wp-json\/wp\/v2\/comments?post=7254"}],"version-history":[{"count":2,"href":"https:\/\/liderix.mx\/index.php\/wp-json\/wp\/v2\/posts\/7254\/revisions"}],"predecessor-version":[{"id":7259,"href":"https:\/\/liderix.mx\/index.php\/wp-json\/wp\/v2\/posts\/7254\/revisions\/7259"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/liderix.mx\/index.php\/wp-json\/wp\/v2\/media\/7255"}],"wp:attachment":[{"href":"https:\/\/liderix.mx\/index.php\/wp-json\/wp\/v2\/media?parent=7254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/liderix.mx\/index.php\/wp-json\/wp\/v2\/categories?post=7254"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/liderix.mx\/index.php\/wp-json\/wp\/v2\/tags?post=7254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}